What can I do to improve my online presence during COVID?
During the quarantine, online presence has become hugely important since most people are working remotely. At this point, it’s not how pleasant or well trained your staff is or how conveniently located your business is. Luxembourg has made a leap into a primarily virtual world. It is just temporary though and many businesses are pouring money into virtual services just to grab a small share of the sales while everyone is locked down. Services which they may never use again.
What could be an improvement which would elevate your brand above the others and make it stand out and not just during the quarantine but for years to come?
Investing in your branding and more specifically your visual identity elevates both your online and offline presence. Your visual identity is a set of visual identifiers for your potential clients to recognise as you. This can include your logo, your business card or even just the colour combinations you use can immediately remind potential clients of your business.
Look at the logo below:
If you live in Luxembourg, you are likely to have seen this visual identity at some point. This logo belongs to a coworking space The Office, next to Hamilius (https://theoffice.lu/).
How tempted were you to visit the link? The familiarity has created that. The logo stands out even next to big brands like Delano or BIL. That is the power of good graphic design. It helps you stand out even among giants and it is something which you can prepare even while working from home.
The Office logo on the background with multiple other sponsors stands out due to its combination of text and shapes to draw the eye in while staying legible.
Send me a message and I am happy to support you in your visual identity journey. You can also read more about my work with The Office here: https://miro.graphics/the-office-logo-and-visual-identity-for-a-coworking-space