About

Good design influences how people perceive you and your brand, and allows you to control the narrative. Great design has a positive influence on the whole business. Helping my clients improve their business is what drives me when I work.

I have more than 5 years of experience in graphic design, I am studying International Business Management, and I have also worked as a market researcher. These three pillars grant me a better understanding of my clients’ needs and wants, and let us venture deeper into how my input can improve the day-to-day functioning of your business.

My clients often recognise this, and we work together on internal projects. These can contribute to the wellbeing of the employees and/or increase the efficiency of the business. Many of these past projects fall under a non-disclosure agreement. However, an illustrative example is the menu I made for a restaurant

We have all seen menus which looked beautiful, but the design makes it impossible to read or find anything. In the end, you ask whether they serve a dish, only to be met with the “Yes, that’s why it’s in the menu” look from the staff.

When I redesigned the Winghaus menu, I had to balance many different priorities; for example, making sure everything is easy to find and the order process is simple to understand to reduce the copious number of questions confused customers were asking the staff, but also to make sure the clients are drawn to more profitable options. I hope you will take a moment to read about this project in my designs.

I like creating a product which not only looks and feels great but also helps you achieve your goals. I hope I will hear from you so we can discuss and draft some ideas on how I can contribute. After all, that doesn’t cost anything.